Le Rustik

YEP! Social approached me with one goal in mind. To create a new hip MasterCard that will talk to the young, social network user. The challenge was to come up with names and designs that will stick to these early adopters. After more than 20 000 votes, here's the most popular cards.

Produced for Le Rustik

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Changing the face of a well established brand, that was the challenge. Stop copying the competitor, no more photoshop pictures, no more false convictions. Here we are a lot more human, a lot closer to women roots, women feelings. Illustration by COCO.

Produced for CloudRaker

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For the love of music. I met Chris a few years ago at work and I instantly fell in love with his personality and his passion for music. After listening to Chris’ new album a thousandth time, here's what I started dreaming of while I was enjoying his well crafted guitar riffs.

Produced for Le Rustik & Cloudraker

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Asics Europe approached CloudRaker for their new website due to our “outside of the box” -thinking and creativity. After being praised by all their different markets, the project is now being handled by them internally. Stay tuned for the next big launch!

Produced for CloudRaker

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Definitely a fun project! The collective “Din Mamma” approached me to redesign their brand and create an image closer to their roots’ pop & rock and roll. More raw and more sexy hopefully that will make their audience pogo dance!

Produced for Le Rustik

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I just love taking pictures. The nice thing about it is, you can make an image say whatever you feel like. Depending on the angle, the lighting, an image can become something so subjective, I just love it! Far from being a professional photographer here's some of my favorite clichés.

Produced for Le Rustik

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What a project! What is more difficult than envisioning your own little website. We worked really hard, pushed ourselves to our personal limits and the result is definitely worth it. We won this year May1st Reboot!

Produced for CloudRaker

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Chris approached me to design a series of posters for his latest tour. I wanted the design to reflect his personality and his music. Imagine a Jack Johnson blend with Beck but from the perspective of the cold, but beautiful wild mountains of Canada.

Produced for CloudRaker

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How to give this luxury brand an interactive experience that will deliver their brand’s promise? Beautiful pictures, simple design, elegant typography, nice movement and all that served in a slick black and silver environment.

Produced for CloudRaker

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This project is definitely special to me. The challenge was to promote all Astral’s interactive media in one portal in a very dynamic way (not an easy job, believe me.) We created these filtering channels with 2 different ways of experimenting the content. We won a Boomerang award with this piece and it was really well received in the media buyer industry.

Produced for CloudRaker

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2 weeks, that was our challenge. Our mandate, deliver an original interactive catalogue experience for a brand that just re-invented itself. Inspired by the Brits, the idea was to be a bit sensual and a bit provocative. The result was great. We won a silver at The Digital Marketing award.

Produced for CloudRaker

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Here’s another really fun pitch we’ve done! Heineken international, approached us to create a viral contest to promote their UEFA partnership. The result; we created a concept called: a very very lucky dude. The idea was that people send us video of why they wanted to become Heineken’s “very very lucky insider”, at the UEFA championship tournament. A game-concept was also tied in, where people could compete against each other by confronting the best goalie in the league.

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CloudRaker is one hell of a weird beast to describe. Thane (one of the 2 co-presidents) asked me to work with him to develop a booklet that would capture the essence of CloudRaker. Fun, irreverentious, geeky and sarcastic, this little bible turned out quite well thanks to the help of Françis Léveillé we pulled out an award winning fun piece.

Produced for CloudRaker

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King's College is a special school with a unique way to educate tomorrow's finest thinkers. All about that eureka-moment, the spark that makes you understand and connect things. The fine people at King's mandate CloudRaker to deliver their story online. We came up with this user- generated idea that captured all these eureka moment and we also conceptualized an interactive user-gen-mind map to show how things and facts are interconnected, very audacious!

Produced for CloudRaker

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It all started here. Aldo came to us to bring to life their Aldo/Youth Aid campaign online. The challenge was quite big, 2 weeks that’s all we had. The cause aids, the challenge; raising a bucketload of money. We created this really personal experience with the consumer where the positive effect of participating to the cause were always in the front. One dollar for one life type off approach. The campaign was a real success, the fans were there to support their favorite artist and we won a silver at the Digital Marketing Award and a Boomerang. I was happy, very happy!

Produced for CloudRaker

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After a couple months of hard work on Bell Canada, (the largest telephone company in the country) revamping their new website. CloudRaker was approached to produce an interactive demo to show their customer what to expect from their new website. Very simple but extremely efficient, the demo helped Bell to get some buzz around their new website.

Produced for CloudRaker

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What a fun pitch! We were asked by Randstad’s head office to come up with an out of the box thinking, to promote their new website in the U.K. The results, a facebook trivia application and an interative advertising concept called; Beam me up to a better job. A fun idea inspired by Star Trek that invite people to send their friends to the mothership, (Randstad vessel) so they can find a better job for them.

Produced for CloudRaker

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Commissioned by Procycle Canada, I was approched to revitalize their high-end road and mountain bike series called Oryx. From material finish to colors & design, everything was processed in my little brain. A very fun project with a lot of constraints!

Produced for Le Rustik

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Here’s an example of simplicity. Très Bio called CloudRaker for a little bit of help on brand their new baby. The core of their business is to process and freeze bio food, so we came up a warm and simple logo that suggests transformation while keeping the natural aspect of it. Looked very tasty!

Produced for CloudRaker

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Teleglobe came to us for an overall brand strategy; the annual report, their website, their tradeshow booth and finally their overall communication. The challenge was huge. How to demystify their very complex business. After hours and hours of brainstorming and work sessions, we created different lines of business and developed an comprehensible, visual language to go with it. Well received in the industry, the company sold for a couple millions. One of my first really big project!

Produced for CloudRaker

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I woke up early on a rainy Sunday morning of April and I felt like designing. After a few hours of exploration I had created these little icons that represent quite well the essence of what le Rustik is all about. Simple & fun!

Produced for CloudRaker

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During a 3 hours train-ride from Amsterdam to Cologne, my boss challenged me to redesign Gen Simard’s website (a world-renowned Canadian ski athlete and close friend of his). The challenge was accepted and here's the result... Gen loved it so much that it became her official website.

Produced for CloudRaker

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In our multiple trips to Amsterdam we had the chance to meet with the president of the ice hockey federation of the Netherlands. After a few beers discussing who will be the next Stanley Cup winner, I asked to redesign their official logo and uniforms so here's the result... By the way Hank, I'm still waiting for my jersey ;)

Produced for CloudRaker

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CloudRaker was approached to create a pre-roll video to promote Bell services that would be displayed before the desired video content on SympaticoMSN. Having to watch a pre-roll video is never much fun, so we wanted it to be as much fun and entertaining as possible. We have come up with 3 fun videos that each promote one service of Bell in a very entertaining and fun way, here's one for you.

Produced for CloudRaker

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15 years ago being the roadie of a local punk rock band called Reset, I thought I would spend the rest of my life in the music business. Today, it reminds me of how fast life can change. Well, Reset became Simple Plan and I became an Art Director so here's the fruit of our first collaboration a multimedia add-on on to their first CD.

Produced for CloudRaker

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The nice folks at Soia & Kyo called us to create a fun interactive experience for their new jacket collection. The sky was the limit, but not the budget, so after a few hours of brainstorming we came up with this almost 3D universe navigation. With the really nice illustration of Sofia Modafi, we created this beautiful experience. We won a Boomerang award and were featured in Cpluv, a great accomplishment for the CloudRaker team!

Produced for CloudRaker

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Being one of the first Quebec advertising agencies, doesn’t mean that they don’t embrace the future. Our mandate was to position BCP strongly in the interactive galaxy. The design was bold, simple and very subtle. The power of the words and the wisdom of their work was our inspiration. .

Produced for CloudRaker

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A trully unique golf course, only 60 members, very very very high-end. Each piece costs 130$ to produce, metallic ink, die cut, velum, recycle paper, wax stamp and off course, very thick and expensive cardboard. Everything in this piece was put in place to reflect how unique the Memphré Magog golf course is. A beautiful piece!

Produced for CloudRaker

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What a dream project for a designer who was just starting in the business. The project: designing a logo and hockey stick cosmetic for Nike Hockey. FitPosit was their latest technology and here's the result of a very fun project to worked on for a designer and an avid hockey player.

Produced for CloudRaker

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Not your everyday cup of tea, Trek Energy is made for those true trekkers. Everything was thought in that matter, one screw opening bottle, compass, special hook, neat design and of course an unbreakable bottle. Simple & clean design Ryan & Deslauriers, won a few awards with this one.

Produced for CloudRaker

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